Debbie Nigro is a multi-faceted, business and broadcasting entrepreneur and visionary.
She has spent the past twenty+ years applying her creative talents building unique start-up business opportunities, spotting trends and untapped niche markets, developing successful concepts and content that drive revenue, and attracting unique strategic financial partners.
Nigro's experience includes creating and implementing multi-platform media strategies typically including original powerful or humorous sponsor friendly content.
Her expertise includes; blogging, online video, podcasting, radio, television, publishing, speaking engagements, television shopping,new product launches, program creation, breakthrough public relations concepts, media awareness, event and media sponsorships, and "unique" strategic introductions and alliances.
Debbie Nigro is the Founder and 'Chief Executive Babe' of 'Still A Babe' (SM) Enterprises including StillABabe.com aimed the 40+ female demographic, currently the largest segment of the population with the most disposable income. StillABabe.com, is a social network that is attracting, connecting and empowering “Boomer Babe Girlfriends” who are smashing the middle age stereotype, laughing in the face of the calendar, and bucking what society has imposed on them as age appropriate.The Still A Babe (SM) focus is on having the right attitude to remain ageless and ‘collectively sharing the humor in falling apart’ while showcasing information, products, services and opportunities that enhance this life stage.
Nigro is also one of the Founding Partners of First Wives World, LLC, and its 'Chief Executive Girlfriend'. The site was created to "educate, inspire and entertain the potential 30 million women in the U.S. who can relate to divorce on www.firstwivesworld.com.
Nigro created and ran a decade-long franchise called, “The Working Mom on the Run.” A pioneer in self-syndicated, female-targeted talk radio programming, Nigro built and ran her own radio and television syndication company from 1993 to 2000 to appeal to the then-untapped niche of working moms, and was first out online in the mommy space with WorkingMom.com.
During this time, she developed a reputation for creating award-winning branded programming with inventive product integration. Her radio shows and vignettes aired in over 450 markets with the backing of corporations such as Avon, Blockbuster, General Mills and 7-Eleven among others.
Further, she wrote, produced, and syndicated television features that aired inside network news broadcasts in over 60 U.S. markets.
Nigro also wrote "The Working Mom On The Run Manual” (aka What The Heck Happened To My Life?) and held her book tour at 7-Elevens throughout the U.S. The book tour was one of the most successful promotions in the history of Southland Corporation.
Nigro also created a line of Working Mom On The Run loungewear that was a best-seller on The Home Shopping Network.
Nigro was the winner of the prestigious ‘Best Nationally Syndicated Talk Show of The Year’ – three years in a row, from American Women in Radio & Television. The organization also honored her with the award for ‘Best Television News Feature.’ Nigro also made the list of the Top 100 Talk Show Hosts in the country.
Her prior radio career spanned a decade, and included being a morning drive personality in NYC on what was then WPIX-FM. Nigro was also a popular morning personality, news director, and sports reporter at various radio stations in the New York metropolitan area. She was an early recipient of the prestigious Matrix Award from Women In Communications.
Ms. Nigro, known for an idea-a-minute, created Out Of The Box Deals, Inc., to offer consulting services for both conceptualizing and packaging deals in a wide range of business sectors, creating strategic alliances, and contributing ongoing strategic growth advice.
Nigro excels in quickly assessing and identifying untapped opportunities for businesses and individuals, and creating introductions to like- minded partners to further their mission.
Nigro has an established a niche for marketing to the 40+ female markets.
Ms. Nigro is a sought-after business advisor in multiple industries because of her consistently fresh-thinking and her unique relationships with decision-makers.
Nigro is also an upbeat and repeat guest on many network television and radio shows, including CNN’s Headline News Channel, The Today Show, The CBS Early Show, CBS News, FOX's Morning Show with Mike & Juliet, NBC Weekend Today In New York and others. Nigro was also featured on a reality television show, "Dinner Takes All," which first aired on TLC in September 2005.
Ms. Nigro has also had success as a stand-up comic, appearing at the Gotham Comedy Club in NYC and at The New Orleans Comedy Festival.
Nigro’s blog, 'Moving On' can be found at About.com's Divorce Channel.
Nigro attended The Ursuline School in New Rochelle, N.Y. ,and received her Bachelor of Science in Radio and Television at Ithaca College in Ithaca, N.Y. She is a proud Mom and currently happily single (but feel free to introduce her to someone special) and lives in New Rochelle, NY.
This link is to a short video featuring past media appearances and also explains what 'Still A Babe' is all about.
Below Debbie Nigro taking a little walk with CNN's Headline News. Check it out. And for more fun, read the blog entry about the session.