BRITS FIND WRINKLE IN 'TOO PERFECT' AD BAN LOREAL AD FOR MISLEADING

Anyone Who Has Used A Wrinkle Cream Might Agree That Personal Results After Use Rarely Match Those On The Model In The Wrinkle Cream Ad. Geez We Wonder Why?

Too Perfect? Rachel Weisz’s L’Oréal Ad Banned in Britain for Being ‘Misleading’
By Aylin Zafar | @azafar | February 3, 2012 | 3

TIME Newsfeed /Business

Oscar-winning actress Rachel Weisz looks positively stunning in her new ad for L’Oréal. In fact, Britain’s Advertising Standards Authority (ASA) believes she looks too stunning — and so they banned the ad in the U.K.

Photoshop enhancements in beauty and fashion images are routine procedure, but some British officials have been doing their part to try and put an end to airbrushing — or at least too much of it. The ad for L’Oréal’s Revitalift Repair 10 allegedly “misleadingly exaggerated” the antiwrinkle cream’s performance in relation to its claims for smoother and more even-looking skin, the ASA said in a ruling published Wednesday.

So 41-year-old Weisz’s skin doesn’t actually look that glowy and radiant in real life? The ASA actually did say that “the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face,” so she really is that luminous, apparently. But the ASA says the image was altered to make her complexion look even smoother and more even. It’s a case of tomato, tomahto for us, but they seem to be able to make the distinction.

The U.K. is known for going after such Photoshop mischief. Ads featuring Christy Turlington for Maybelline and Julia Roberts for Lancôme were pulled for the artistic liberties taken by the retouching department.


Read more:  Too Perfect? Rachel Weisz’s L’Oréal Ad Banned in Britain for Being ‘Misleading’